Criteria for Judging an Effective Ad

In order to have an effective ad, the company has to fulfill the needs of the consumer. This sentence seems silly but all the marketing managers are aiming to accomplish that goal in order for the company’s product to sell and be a hit in the market. However, it is not an easy task since consumers are different from each other and want things differently then one another. 

The list below shows us the 15 consumer needs that an advertising agency has to overcome in order to have an effective ad.

-       Achievement – accomplish tough tasks

-       Exhibition – get the attention

-       Dominance – have a major influence

-       Diversion – be enjoyable

-       Understanding – teach and educate

-       Nurturance – care for others

-       Sexuality – have a sexual identity

-       Security – eliminate threat and harm

-       Independence – “make one’s own choice” (Media Now, 332)

-       Recognition – be noticeable

-       Stimulation – excite the senses

-       Novelty – do new activities

-       Affiliation – sense of belonging

-       Succorance – help and support

-       Consistency – have order

If an agency overcomes most of those needs, the ad that they will run will be effective and the market will buy and value their product. It is good to remember that before running an ad the target audience has to be established and also if the ad will make any harm.