Steps Involved In Implementing An Ad Campaign And Who Implements Them

Advertising, according to Robert LaRose, “is communication that is paid for and is usually persuasive in nature” (Media Now, 310).  The advertising industry has been growing rapidly since the social media boom, which means that companies pay hundreds of dollars in order to advertise their company/product. In order for a company to have a successful advertising, an advertising plan has to be made, which explains the objectives and objectives that a company has for a product. 

First the brand and marketing create an advertising plan, including the budget available for the advertise. Then the advertising manager joins the other two managers in order to coordinate the advertising plan and efforts. Later, when the campaign is ready, the company can hire an advertising agency to implement the plan. 

Inside the advertising agency there are the account executives (who creates a connection between the company and the client), the creative department (who uses the researched data create the “wow” factor in the ad), and the media department (who negotiates the price and space the ad will take).