Let's imagine that I just got hired as a PR in order to promote a new TV show that we will call The Show. The first step that I would take is to check what will be the target audience of The Show. The target audience will be those with the age ranging from mid 20's to 60's due to the hours that the program will be (9:30 pm); also the content of the show will have some jokes that teenagers aren't suppose to hear and that older people will understand.
The Show is similar to Modern Family, a big diverse family that find themselves in funny situations every episode. Then I would try to reach an agreement with some of the big broadcasting channels so the show can be aired in their PrimeTime.
Then I would create a Facebook page and a Twitter account in order to promote The Show. In those two pages many videos from the show's episodes will be released as teaser. Another move that I would make is to get someone famous to write good reviews about the program so that the public will want to watch the episode because of all the good things that were said about The Show. Of course ads will be running during the day so that people will watch it later.
Hopefully, word of mouth will increase and people will want to watch episode after episode. Also let the past episodes available on iTunes for people to download, if they could not watch it at the show's regular time. If everything goes right, the show will be a huge success and many seasons will be aired and the program will continue for many years.
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