First of all, let me start by citing the book on what is public relations so we know what it is. PR "are organized activities intended to favorably influence the public" (Media Now, 282). This means that PR is used in order to show something that the viewer will like, meaning that they will be satisfied with the influence that the activity make with the public. A great example of PR is when the president goes into his stage and addresses to the people in order to announce a measure or cool down a hard situation. The number one function of the Public Relations department is to "advise and counsel the organization's management on communications questions affecting its public" (Media Now, 298).It is normal to see in the business world, CEOs addressing to its investors when the company's stock price starts to drop or when there will be a major change in the company, such as change of directors or opening a new store. Some of the functions of PR are: publicity or media relations, promotion or selling, community relations, government relations, public information, special event, employee relations, issues management, reputation management, crisis communications, and lobbying.
Big companies are backed up by really good PR departments that can ease out a situation when a problem arises. For instance, BP ( the oil company) had a lot of problems when the spilling of oil happened in the Gulf of Mexico; after that happened, the PR team of the company made several statements acknowledging the mistake that the company made, but also stating that the company was spending a lot of time, money and effort in order to fix the problem as soon as possible.
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