Key Elements of a Successful PR

Public Relations is all about communication. If the PR of a company does not know how to address correctly to the target audience, the company will suffer with bad publicity. In some cases, the PR team might say something that has a double meaning. In order to have a successful PR, a company must know its target audience, know what to tell the public (if they should "leak" and important information or not), know how to communicate with the targeted audience, and use tools such as, propaganda, podcasts, webcasts, and live blogs in order to "keep in touch" with the public. By doing so, a company will increase its value, and more investors will want to put their money in the company, once the public is happy by what they are doing.

The link below written by Arthur Catalanello gives us a few examples of good, bad and ugly PR made by some companies and people.
Recent Examples of PR – The Good, The Bad & The Ugly