Bloomberg TV

I watched a video on Bloomberg TV called Apple Unseats Coke as Most Valuable Brand. Apple is valued at U$98 billion, meanwhile Coke that holds the number 2 spot is valued at U$78 billion, it has been the first time in 13 years that a company took the number spot form Coke. The analysts in the video claimed that Apple was the first to change the ecosystem of technology, resulting on the craziness that the consumers have when they release a new product. Apple was the first to connect the cellphone with the computer using the cloud. On the other side, Microsoft missed the change from laptop to mobile, resulting on a loss of market value and consumers. The analysts also believe that soon we will no longer need Microsoft Office to work on due to what the other companies are doing and showing to the market. The same happened with Kodak when there was a change from printed image to digital image.