Last week, the class was about
newspaper and its history until nowadays when many of the most important
newspapers filled for bankruptcy or closed their doors forever. However, the
biggest one is still standing; the New York Times is still the biggest newspaper
company in existence even though the company suffered throughout the
“technological boom” exploded and many people stop buying the paper copy and
adapting to the digital news system. The documentary Page One: Inside the New
York Times shows us the challenges that the newspaper faced in the last decade,
unethical behavior, Wikileaks case, and financial challenges were presented in
the documentary.
One key value that companies have
to live with and create the company around is ethical behavior and credibility;
especially for public traded companies that need to report to investors. The NY
Times have showed us that they used to live with the value of unethical
behavior is not accepted in the company. However, some unethical behavior
created by journalists such as Judith Miller and Jason Blair, made that
credibility disappear and customers started to believe that the newspaper was
not that credible after all. The Jayson Blair case of unethical reporting at
the NY Times was a huge scandal due to the fact that Blair was writing stories
from places that he was not, which means that he would write a flourish and
well written news from some place but he had never been on that place,
experienced the situation cited on his reports and seen what he put on his reports.
Blair also plagiarized a story from a colleague in which he ended up getting
caught. The complexity of the issue brought down not only Blair but also the NY
Times executive editor and managing editor, both were responsible for verifying
the stories that Blair was writing about and let him loose. Many people stop
buying the NY Times after this huge scandal because they believed that
credibility was gone in the company and who knew which story was true or
falsified.
Along with the 2008 recession of
the American market, many companies closed their doors, and the NY Times was
also affected by the financial drama that many other companies suffered. The
stocks price of the company felt considerable, one could by a share for almost
$2 dollars. Employers were being released daily, everyone was on the edge and
no one was being hired. A cleaning house process had begun and people with only
the skills required were keeping their offices or cubicles intact. However,
many employers that were over 30 years with the company had to be let go due to
the recession and the lack of money. Later, the NY Times had to adapt to the
new technologies that were coming up in the market. Researches shown that
people were not buying a hard copy of the newspapers like before; people preferred
to subscribe for the digital copy. Once again the NY Times had to “raise from
the ashes” and battle in order to gain more costumers and surpass the bad
economy that was surrounding the company.
The NY Times is a liberal news
paper, which means that it does not choose side politically, it only tells the
story without any opinion. The Wikileaks case, which Julian Assange, the
editor-in-chief of Wikileaks, released many confidential documents. The
government was revolted with that situation and did not want any news team to put
that story forward. However, the NY Times was able to talk to Assange and get
the story clear, since that was what Assange wanted since the beginning. In my
opinion, the NY Times accepted according to its value that is to give the
people the news in first hand, giving the people the cold-hard facts of what
happens in closed doors in the government without any political side.
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