For this week’s assignment I
was asked to purchase a printed copy of the NY Times, which was a bit weird for
me because I have not bought a newspaper in months since I adopted e digital
version of the NY Times. Then I chose an article of my interest, which was “Apple
Is Set To Unveil Two iPhones, Aiming Cheaper Model at China”. After reading the
printed version of the article that was written in the Business Day section on page
B4, I went on the only version to find the online version of the same article.
The article was on the Most Popular articles of the day, however, under a
different title, on the digital version the title was “Apple Is Set to Announce
Two iPhones”. The most important aspect that I could notice was that in the
printed version there were a bit more details on what Apple is facing and what
the company should do to reach more costumers, even though the printed version
forgot to tell the readers when the iPhones will be released, differently from
the digital version.
The article main focus was the dilemma for
pricing the new iPhones (5S and 5C). Due to the high cost of the iPhone 5 in
emerging countries, other smartphones companies are reaching the consumer
market due to their lost-cost and similar features that were added to their new
phones. Even though the main focus is Apple, the article does not forget to
mention Apple’s main competitor, Samsung, which is also losing space in the
emerging countries market. Apple is expected to price the new iPhone about
U$200 lower than when the iPhone 5 was launched last year, so that they can
reach more markets and achieve better sales results than the previous quarters.
It is also stated in the article the main features that will be updated in the
new iPhones, better flash, fingerprint security and others are expected to be
presented tomorrow and when the wait will be over and from Cupertino,
California the new iPhone will be shown to the world and as predicted, lines
will start to form in many Apple stores along the world.
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