Monday, September 30, 2013

Netflix Won an Emmy: Now What? on Bloomberg


 The video Netflix Won an Emmy: Now What? present on Bloomberg's website talks about how successful Netflix is at the moment. The companies won an Emmy with the TV show House of Cards, which received an U$100 million investment in 2 season of the shows. Since the success Netflix has been having the number of subscriber went up 36%. However, Netflix does not own those shows, the companies that produce own the shows, such as Liongate and 20th Century Fox. Cable networks were the winners in the Emmy’s, where HBO won the most; meanwhile, CBS did not win an Emmy. Netflix is aiming to attract more subscribers to their monthly payment plan since consumers are consuming more videos online. Now you can watch whenever you want to, you do not have a specific time to watch your favorite show. What is making Netflix popular is that the supply-demand is against the number of shows that are coming and the time the population have to watch; in simple words, there are too many shows (supply) to a low number of people watching all the shows (demand). That is the reason why few shows become a hit. HBO is ahead of the competition because they are spending a lot of money in investments, which means that many high quality writers are sending their scripts to HBO studios. One factor that called the attention of the analyst in the interview was that 17.6 million watch the Emmy’s on CBS, getting a higher rating than NBC’s famous Sunday Night Football, where the Bears and the Steelers played.

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